The IT sector and BPO companies have seen only good times, except in early 2000. This trend of the rising rupee will force them to be more innovative in managing their treasury, operational efficiency and their geographic footprint. For last several years, many Indian companies (the top 10), were satisfied with their on-site /offshore (read India) model. Now it has become important to speed up plans to not only spread the geo-political risk but to manage the strategic risk. Indian IT/ITES companies have also started diversifying globally in order to reduce their exposure to the US market. For instance, the big five Indian IT companies, derive online pharmacy about 70% of their revenues from the US, have now started focusing on Europe in a big way (Infosys, WIPRO and TCS get about 28%-30 % revenue from Europe.) The Indian rupee is on a rising curve. In the past one month it has appreciated by 3.6% to the dollar and since January 1 by a whopping 12% to the dollar
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Rising Rupee: Boon or a bane diet pills online for IT/BPO