Here’s one of the dirty little secrets of corporate brainstorm sessions: When they are led by upper management, department heads, or project leaders, they usually get manipulated. Because honchos and honchettes are heavily invested in the topic being brainstormed, it is quite common for them to bend the collective genius of the group to their own particular point of view. Not a good idea. Participants — out of respect for the expertise (or position or parking space) of the facilitator — will invariably moderate their input. And while this can sometimes lead to good results, the results are usually disappointing.
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If You Want to Spark Bold New Ideas, Facilitate (Don’t Lead)